Over 4 million registered births in 2015
Pearson’s channel has over 45,000 subscribers
Daily interaction is over 5,000 impressions with a growth of 32% over the last 30 days
ThreadMB called Michelle’s ability to navigate the cute and fun aspects of being a mom with the taboo topics of post-partum depression inspiring.
43% of moms say they turn to parenting websites, books or magazines for parenting advice. 21% feel that books in the market are dated and do not cover social media and postpartum depression with relevant information. http://www.pewsocialtrends.org/2015/12/17/parenting-in-america/