Sports books

Hit Reset

Revolutionary Yoga for Athletes


HIT RESET is a yoga revolution for athletes. Yoga coach Erin Taylor translates yoga for the sports world, revealing the essential poses that benefit athletes. Armed with the key, highly effective yoga poses, athletes will begin a radical redefinition of balance that will save their knees, unstiffen their hamstrings, and wake up their butts so they can optimize their performance in any sport.

Taylor’s HIT RESET program pulls yoga into the real world to meet athletes wherever they are. With her fresh, casual style and highly visual approach, Taylor makes yoga practical and powerful for athletes. She guides athletes to self-diagnose the problem areas of their bodies and root out imbalances that cause injury and tightness.

Join the HIT RESET revolution and you’ll find a no-nonsense approach that will make you a stronger, more resilient athlete.

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Hit Reset: Revolutionary Yoga for Athletes

Erin Taylor

Paperpack with full-color interior and photographs throughout.

7.5″ x 9.5″, 256 pp., $21.95, 9781937715427

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How Bad Do You Want It?

How Bad Do You Want It?


The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades and now science is learning why it’s true. In his fascinating new book How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.

Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing post-race interviews with the elites. Their own words reinforce what the research has found: strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete’s transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness.

The new psychobiological model of endurance performance shows that the most important question in endurance sports is: how bad do you want it? Fitzgerald’s fascinating book will forever change how you answer this question and show you how to master the psychology of mind over muscle. These lessons will help you push back your limits and uncover your full potential.

How Bad Do You Want It? reveals new psychobiological findings including:

  • Mental toughness determines how close you can get to your physical limit.
  • Bracing yourself for a tough race or workout can boost performance by 15% or more.
  • Champions have learned how to give more of what they have.
  • The only way to improve performance is by altering how you perceive effort.
  • Choking under pressure is a form of self-consciousness.
  • Your attitude in daily life is the same one you bring to sports.
  • There’s no such thing as going as fast as you can—only going faster than before.
  • The fastest racecourse is the one with the loudest spectators.
  • Faith in your training is as important as the training itself.

Athletes featured in How Bad Do You Want It?: Sammy Wanjiru, Jenny Simpson, Greg LeMond, Siri Lindley, Willie Stewart, Cadel Evans, Nathan Cohen and Joe Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, Steve Prefontaine, and last of all John “The Penguin” Bingham

Watch the races featured in the book! How Bad Do You Want It? YouTube playlist

How Bad Do You Want It? Mastering the Psychology of Mind over Muscle

Matt Fitzgerald

Foreword by Samuele Marcora, PhD


6″ x 9″, 282 pp., $18.95, 9781937715410

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