Unique Hustle

Learn From a Giant in the Business of Customizing Cars

A “Unique” car book: Will Castro, star of Velocity Channel’s Unique Rides and one of the most popular car customizers in America, has achieved the American Dream, finding great success doing something he loves. He has worked with marquee names in entertainment and Unique Hustle is packed with anecdotes of some of the biggest names in sports, music, film and television; including P. Diddy, LeBron James, Nicki Minaj, Carmelo Anthony, Jason DeRulo, IceT and DJ Khaled, just to name a few.

The hustle of customizing and restoring cars: Discover Will’s inspiring journey to success from growing up poor in the housing projects in New York’s Lower East Side to customizing the rides of the rich and famous. Unique Hustle tells his personal stories of trial and triumph. With only a high school education, audacity, and passion, he ground out a place for himself in the world and hustled his way to the top.

How to customize your car: Alongside Will’s story, Unique Hustle provides a “how to” from a professional to readers who love to learn about cars and customization techniques. Readers will learn:

• Which cars are best suited for specific customizations
• The do’s and don’ts of car exteriors including paint jobs, rims, and wraps
• The do’s and don’ts of car interiors
• How to add “unique” flair with stereo and video systems, cigar boxes and more

An inspiring true story of struggle, cars and the American Dream