Aliza Licht

Aliza Licht is the fashion PR executive and Twitter phenom, DKNY PR GIRL. Dubbed the "Reigning Queen of Social Media" by Women's Wear Daily, an "E-lebrity" by the New York Times, and one of "Six Women Who Rule the Fashion World" by TIME Style & Design, she is a TEDx speaker and five-time Fashion 2.0 award winner. She lives in New York City with her husband and their two children.

Aliza Licht is the SVP of Global Communications for Donna Karan International. As the former Twitter personality, DKNY PR GIRL®, Licht has been widely credited as a social media pioneer in the fashion industry, building a dynamic and organic twitter community of over 530,000 followers for DKNY from 2009-2015. The person behind DKNY PR GIRL’s true identity was kept anonymous for two years until October 2011 when Licht revealed herself. Her story was chronicled by The New York Times in "PR Girl Revealed as PR Executive."

Licht is also the author of the best-selling book, LEAVE YOUR MARK: Land your dream job. Kill it in your career. Rock social media. LEAVE YOUR MARK tells the story of Licht's own career journey from pre-med to fashion while mentoring the reader on how to build career success through building one’s own personal brand. LEAVE YOUR MARK was Amazon’s #1 new release in job hunting & career guides for two months following its debut. Licht has been featured on the cover of The New York Times style section in the article “Who Will Be America’s Next Top Mentor?” She is an inaugural TEDx Times Square speaker (on the power of being real), a five-time Fashion 2.0 award winner, has been profiled many times in the media including, The Wall Street Journal, USA Today, Business Insider, MSNBC, Yahoo, Mashable, U.S. News & World Report, Good & IBM’s Figures of Progress, E! News, In Style, Refinery 29, Us Weekly, The New York Post and many others. She was named one of Time's "Six Women Who Rule the Fashion World", one of Fashionista.com's “50 Most Influential People in NY Fashion” and #30 in the “Top 50 Most Powerful Women in New York" by The New York Daily News.

Licht lives in New York City with her husband and their two children. She the Founder & President of LEAVE YOUR MARK LLC, is the President of the Parent Association at her children’s school and serves as a Vice Chair for the Hospital for Special Surgery’s Big Apple Circus.