Brian C. Baer hails from Walla Walla, Washington. After receiving a degree in creative writing from Eastern Washington University, he moved abroad to teach English in the Czech Republic, London, and Manchester, UK. Upon moving back to the States, he published his first novel, "Bad Publicity", through the now-defunct Porfirio Press. His essays on pop culture have been posted on ComicBookMedia.com and in Vex Mosaic, and his short fiction has been published in various websites, anthologies, and been read aloud on the Drabblecast.
Brian C. Baer
How He-Man Mastered the Universe
Toy to Television to the Big Screen
Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It’s easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel’s popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983–1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film.
But it wasn’t easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public—they formed the modern entertainment landscape.
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